Michigan’s Only “Pay For Results” Marketing Firm Continues Growth
TRAVERSE CITY, MICH., JUNE 30, 2004 – The Decentralized Intelligence Agency, Michigan’s only marketing firm paid based on the results it creates, announced today the addition of three companies to its growing client roster.
Passageways Travel, Michigan’s largest travel management company, has engaged The Decentralized Intelligence Agency to market and build revenue for its revamped pways.com travel reservations site. The site features the best airline, hotel, and car rental rates from Michigan cities. As a part of the relationship, The Decentralized Intelligence Agency will provide market research, direct marketing, advertising, and public relations services.
RockJaw, the company that invented a simple yet revolutionary, patented device to lift and move large rocks, has engaged The Decentralized Intelligence Agency to be its marketing agency of record. RockJaw will be marketed to landscape companies nationwide beginning this summer.
Both engagements feature The Decentralized Intelligence Agency’s results-based compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results.
Additionally, the agency has been engaged by Ann Arbor, Mich.-based Monterra Franchise Services, a full-service accounting firm. Monterra specializes in providing accounting for owner/operators of franchise stores and restaurants. The Decentralized Intelligence Agency is conducting a customer and prospect research project to provide direction for Monterra’s future marketing and growth plans.
The typical Decentralized Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Decentralized Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, The Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid “times X.”
The Decentralized Intelligence Agency is the only marketing agency paid based on the results it creates. Since its inception in 1999, The Decentralized Intelligence Agency has added more than forty clients in industries from banking to food manufacturing, and ranging in geography from Petoskey to Anchorage and Arizona. The agency’s services include market research, business strategy, sales management, design, public relations, communications, public affairs and advertising.
Decentralized Intelligence Agency Selected For Grocery Consumer Research Project
TRAVERSE CITY, MICH., JULY 23, 2004 – The Decentralized Intelligence Agency, one of the nation’s only marketing firms paid based on the results it creates, has been engaged by New Hope Natural Media for a first-of-its-kind study of organic and natural foods consumer buying habits in the mass market grocery sector. The findings will be published in the October issue of The Natural Grocery Buyer.
The study will specifically measure the extent to which price, variety, employee knowledge, years in business and other factors determine where consumers purchase natural, organic and health products.
The Decentralized Intelligence Agency also recently completed work on a landmark study for The Natural Foods Merchandiser and the 2004 Reader Survey for Delicious Living magazine.
The Decentralized Intelligence Agency is a full-service marketing and business consulting firm with a growing roster of clients in the natural foods sector. The agency’s services include market research, business strategy, sales management, design, public relations, communications, public affairs and advertising. Last fall, the Agency announced it is now working with clients under a results-driven compensation arrangement, whereby the Agency is paid only when its professionals contribute to specific and measurable client results.
The typical Decentralized Intelligence Agency results-driven arrangement includes an upfront agreement about what goals will be met. If the client reaches the goal, The Decentralized Intelligence Agency is paid in full. If the client does not reach the goal for whatever reason, The Agency is paid a fraction of its fees. If goals are exceeded, the Agency is paid “times X.”
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